A combination of an apothecary and a boutique, Apothetique was started by the same owners as Beauty Max with the goal of offering more products and brands to customers. Originally located at the Carriage Crossing Mall in Collierville, Apothetique is now conveniently located adjacent to Beauty Max in Germantown. In fact, only arches and columns remain of the wall that once stood between the two stores! Apothetique carries a selection of stylish clothing, trending jewelry, quality make-up, and so much more!